(Editor’s Note: This post is adapted from the April 2013 Humanity Project email newsletter, Humanity News. You can sign up to receive the free newsletter once each month by clicking on the “Go” button in the right-hand column of this home page under “Sign up for our Email Newsletter.” We ask only for your email address.)
See that new logo in this story? Cool, isn’t it? This boldly redesigned I Care logo is only the beginning of all the great new elements coming to our Humanity Project I Care teen driver safety program. We’re about to launch teen-created videos and memes as well as Tumblr and Twitter pages to join our Facebook page … even a whole website devoted to I Care.
All of it will be intended to offer fun things that attract more teens to our I Care book, which just may save their lives. The work is being carried out by talented students from South Plantation High School, a magnet school in South Florida, as well as by communications majors from the University of Miami. Our great friends at State Farm are providing the critical funding for this innovative program, which relies on teen friendships and positive peer pressure rather than ineffective scare tactics. For now, we wanted simply to show you the new logo and let you know what’s coming soon. Stay tuned … the awesome I Care videos and lots more are on the way.